5V

Look It Up 5

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a·gen·cy

ˈājənsē/

noun

1.

a business or organization established to provide a particular service, typically one that involves organizing transactions between two other parties.

cul·ture

ˈkəlCHər/

noun

1.

a set of beliefs. values, and practices that sustains a particular people and also the produces of those people.

se·mi·ot·ics

ˌsēmēˈätiks,ˌsemē-,ˌsemˌī-/

noun

1.

the study of signs and symbols and their use or interpretation.

Two out of three of the words above are what I learned in class this week. Since I wasn't able to attend INQ this week to define the definition of agency correctly I just searched the google definition. The word semiotics and culture are the key terms we learned in MDS. The definition that I was told by my professor is different. She told us it meant 'the theory of meaning'. Although googles definition specifies he details of what its actually about. The word culture is describes how society reacts to an advertisement. If you have a certain target your trying to advertise to you have to know their culture and they way they respond to things. The definition under culture is actually the books definition. 

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